Nedbank Affinity Campaign
Online campaign supporting arts, environment, sports and children's development.
Client
Nedbank
Year
2024
Services
- Digital Strategy
- Campaign Design
- Social Media
- Content Creation
We developed a comprehensive digital marketing campaign for Nedbank's Affinity program, supporting arts, environment, sports and children's development initiatives across South Africa. The campaign utilized multi-channel strategies including social media, email marketing, and targeted digital advertising to engage audiences and drive meaningful participation in these important causes.
It's because of you
The Nedbank Affinity campaign has made a significant impact across multiple sectors in South Africa.
WWF Green Trust
raised for conservation projects
Arts & Culture Trust
donated to the arts
The Sports Trust
raised for community sports
Nelson Mandela Children's Fund
donated to children's initiatives
R376 million
raised for conservation projects
R31 million
donated to the arts
R46 million
raised for community sports
R148 million
donated to children's initiatives
“This campaign exemplifies how strategic design can drive real-world impact. Together with Nedbank, we've helped raise over R601 million for causes that matter.”
Mpho Mahlangu
Creative Director, Egumeni Communications