ORS Haircare
Digital campaign and branding for ORS Olive Oil haircare product range across social media and outdoor advertising.
Client
ORS Haircare
Year
2024
Services
- Campaign Design
- Social Media Content
- Magazine Advertising
- Outdoor Advertising
A comprehensive digital marketing campaign for ORS Olive Oil haircare products, celebrating natural hair beauty and empowering women to embrace their unique styles. The campaign spans social media content, magazine partnerships with BONA and GLAMOUR, and outdoor billboard advertising. Our creative approach featured bold messaging like 'Let your mane SHINE', 'ROOTING for you', and 'Every strand tells your Story' to connect with the target audience and drive brand engagement.
It's because of you
The Nedbank Affinity campaign has made a significant impact across multiple sectors in South Africa.
Let Your Mane Shine
Bold campaign visual featuring Olive Oil nourishing sheen spray and relaxer products
ROOTING For You
Celebrating locs and natural hair styles with vibrant green campaign imagery
Every Strand Tells Your Story
Premium Black Castor detangle spray with coconut oil for protective and natural hair styles
My Hair For The Win
Featuring Black Castor hair oil for braids, protective and natural hair styles
Every Twist And Strand
Celebrating intricate braid styles with Black Castor detangle spray
Product Range
Scalp balm, strengthening hair oil, and scalp & braid cleanse dry shampoo
BONA Magazine Feature
Product placement in BONA Magazine Youth Issue with free product sample
GLAMOUR Magazine Feature
Product placement in GLAMOUR South Africa featuring Nompumelelo Khumalo
Billboard Campaign
Large-scale outdoor billboard featuring the complete Olive Oil product range
Olive Oil
Bold campaign visual featuring Olive Oil nourishing sheen spray and relaxer products
Natural Hair
Celebrating locs and natural hair styles with vibrant green campaign imagery
Detangle Spray
Premium Black Castor detangle spray with coconut oil for protective and natural hair styles
Hair Oil
Featuring Black Castor hair oil for braids, protective and natural hair styles
Black Castor
Celebrating intricate braid styles with Black Castor detangle spray
3 Products
Scalp balm, strengthening hair oil, and scalp & braid cleanse dry shampoo
Magazine
Product placement in BONA Magazine Youth Issue with free product sample
Magazine
Product placement in GLAMOUR South Africa featuring Nompumelelo Khumalo
Every Step Counts
Large-scale outdoor billboard featuring the complete Olive Oil product range
“This campaign exemplifies how strategic design can drive real-world impact. Together with Nedbank, we've helped raise over R601 million for causes that matter.”
Mpho Mahlangu
Creative Director, Egumeni Communications